A walkthrough of how to create an audience using the AI Audience Builder
To use the AI Audience Builder, navigate to the "audiences" tab under marketing.
Once in audiences, hover over the actions drop down in the top right corner and select "new audience".
Directly below the Audience Name, you will find a call-out to the new beta feature, AI Audience Builder. Select "try it now"
In the text box, describe the audience that you would like to build. Once done, select "generate audience." The AI will now create the audience for you.
Once generated, review the audience filters to make sure that they match your desired outcome. Then, press "Save Audience". Once the audience is saved, you will be shown an AI-generated summary of the audience as well as suggestions on ways you can leverage that audience in your marketing.